L' impact de la personnalitè de la marque sur la relation à la marque dans les services
Year of publication: |
2014
|
---|---|
Authors: | Ghantous, Nabil |
Published in: |
Economies et sociétés ; 48,4. - Paris : Presses de l'ISMÉA. - 2014, p. 659-693
|
Subject: | Marken | Marches (Italy) | Markenimage | Brand image | Dienstleistung | Services | Markentreue | Brand loyalty | Markenführung | Brand management | Schätzung | Estimation | Frankreich | France |
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