Learning about new technologies through social networks : experimental evidence on nontraditional stoves in Bangladesh
Year of publication: |
2015
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Authors: | Miller, Grant ; Mobarak, Ahmed Mushfiq |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 4, p. 480-499
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Subject: | technology adoption | cookstoves | Bangladesh | opinion leaders | social networks | Bangladesch | Soziales Netzwerk | Social network | Lernprozess | Learning process | Innovationsdiffusion | Innovation diffusion |
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