Learning about the customer for improving customer retention proposal of an analytical framework
Year of publication: |
2022
|
---|---|
Authors: | Simões, Dora ; Nogueira, Joana |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 10.2022, 1, p. 50-63
|
Subject: | Customer relationship management | Customer segmentation | Business-to-business | Data mining analysis | RFM metric | ABC curve | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | IT-gestütztes Marketing | Computer-assisted marketing | Marketingmanagement | Marketing management |
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