Legal considerations applying to consumer decision making and purchase behavior - part 2
Year of publication: |
2015
|
---|---|
Authors: | Jacoby, Jacob ; Craig, C. S. ; Malhotra, Naresh K. |
Other Persons: | Johar, Gita V. (ed.) ; Sheth, Jagdish N. (ed.) |
Published in: |
Legends in consumer behavior: Jacob Jacoby ; volume 7
|
Publisher: |
Los Angeles : SAGE |
Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Markenrecht | Trademark law | Theorie | Theory |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxvii, 265 Seiten Illustrationen |
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Series: | Legends in consumer behavior. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2780149-4. - Vol. 3rd set |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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Legal considerations applying to consumer decision making and purchase behavior - part 1
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