Legends in strategic marketing: Rajan Varadarajan

series edited by Jagdish N. Sheth, Ph.D

Volume 1. Strategic marketing and strategic management -- Volume 2. Strategic marketing and innovation -- Volume 3. Strategy and performance -- Volume 4. Inter-organizational cooperation and interactive marketing -- Volume 5. Environmental sustainability, innovations for and marketing in emerging markets

MoreLess

Year of publication:	2018
Authors:	Varadarajan, Rajan
Other Persons:	Sheth, Jagdish N. (ed.)
Publisher:	Los Angeles : SAGE
Subject:	Marketingmanagement \| Marketing management \| Theorie \| Theory
Published items:	5 hits in ECONIS - Online Catalogue of the ZBW

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Series:	Legends in strategic marketing ; 1
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Zählung der Reihe vom hinteren Umschlag
ISBN:	978-93-5280-595-2
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011791086