Leveraging employees as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent
Year of publication: |
2020
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Authors: | Korzynski, Pawel ; Mazurek, Grzegorz ; Haenlein, Michael |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 38.2020, 1, p. 204-212
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Subject: | Corporate brand strength | Employees | Signaling theory | Social media | Social Web | Social web | Arbeitskräfte | Workforce | Personalmanagement | Human Resource Management | Firmenimage | Corporate reputation | Hochqualifizierte Arbeitskräfte | Highly skilled workers | Markenführung | Brand management | Online-Marketing | Internet marketing | Strategisches Management | Strategic management |
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