Lieferanten- und Kundenmanagement : eine vergleichende Analyse der Konzeptionen "Supplier-Relationship-Management" (SRM) und "Customer-Relationship-Management" (CRM)
Alexander Lutsch
| Year of publication: |
2007
|
|---|---|
| Authors: | Lutsch, Andreas |
| Publisher: |
Saarbrücken : Müller |
| Subject: | Beziehungsmanagement | Strategisches Management | Lieferant | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 65, XII S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8364-1765-5 ; 3-8364-1765-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004908633