Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention : a study of Indian food retail brands
Gopal Das
Year of publication: |
2014
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Authors: | Das, Gopal |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 3, p. 284-292
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Subject: | Retailer awareness | Retailer association | Retailer perceived quality | Retailer loyalty | Purchase intention | Indian food retailing | Indien | India | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Lebensmitteleinzelhandel | Food retailing |
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