Linking psychological contract with employee-based brand equity
Year of publication: |
2022
|
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Authors: | Chaman, Seemab ; Shaheen, Sadia |
Published in: |
Antecedents and outcomes of employee-based brand equity. - Hershey PA : IGI Global, ISBN 978-1-6684-3621-9. - 2022, p. 186-197
|
Subject: | psychological contract | Markenwert | Brand equity | Interne Markenführung | Internal branding |
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