Location, location, location : an analysis of profitability of position in online advertising markets

Ashish Agarwal, Kartik Hosanagar, and Michael D. Smith

Year of publication:	2011
Authors:	Agarwal, Ashish ; Hosanagar, Kartik ; Smith, Michael D.
Published in:	Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 6, p. 1057-1073
Subject:	Online-Marketing \| Internet marketing \| Suchmaschine \| Search engine \| Bayes-Statistik \| Bayesian inference \| Rentabilität \| Profitability

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