Lokale Serviceorientierung von Tochtergesellschaften internationaler Unternehmen : theoretische Entwicklung und empirische Analyse
von Stephanie Bothe
| Alternative title: | Service orientation of subsidiaries : building theory and empirical evidence |
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| Year of publication: |
2012
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| Authors: | Bothe, Stephanie |
| Subject: | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | Grounded Theory | Grounded theory | Kausalanalyse | Causality analysis | Strukturgleichungsmodell | Structural equation model | Organisationsforschung | Organizational research |
freely available
| Extent: | Online-Ressource |
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| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Hohenheim, Univ., Diss., 2012 |
| Notes: | Systemvoraussetzungen: Acrobat Reader abweichender Titel: Übers. des Hauptsacht.: Service orientation of subsidiaries : building theory and empirical evidence Übers. des Hauptsacht.: Service orientation of subsidiaries : building theory and empirical evidence |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009685452