Luxurious and responsible? : consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
Year of publication: |
2022
|
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Authors: | Vock, Marlene |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 6, p. 569-583
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Subject: | Corporate social responsibility (CSR) | Embedded and peripheral CSR | Luxury versus mass-market brands | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image |
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