Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Year of publication: |
2023
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Authors: | Oc, Yusuf ; Plangger, Kirk ; Sands, Sean ; Campbell, Colin L. ; Pitt, Leyland F. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 9, p. 1704-1719
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Subject: | automatic text and image analysis | brand luxuriousness | luxury marketing communications | machine learning and artificial intelligence (AI) | nature of electronic word-of-mouth (eWOM) | social media video advertising | YouTube | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Virales Marketing | Viral marketing | Luxusgüter | Luxury goods | Werbung | Advertising | Internet der Dinge | Internet of things |
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