Märkesstrategi och märkesval
Mats Linde. Göteborg Universitet, Företagsekonomiska Institutionen
| Year of publication: |
1977
|
|---|---|
| Authors: | Linde, Mats |
| Institutions: | Företagsekonomiska Institutionen (contributor) |
| Publisher: |
Göteborg |
| Subject: | Markenartikel |
| Extent: | XVIII, 404 S. graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | Swedish ; English |
| Thesis: | Göteborg, Diss. : 1977 |
| Notes: | Engl. Zsfassung u.d.T.: Brand name strategy and brand choice |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000002534