Machine learning for marketing on the KNIME Hub : the development of a live repository for marketing applications
Year of publication: |
2021
|
---|---|
Authors: | Ordenes, Francisco Villarroel ; Silipo, Rosaria |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 137.2021, p. 393-410
|
Subject: | Machine learning | Deep learning | Computer vision | Customer experience | Sentiment analysis | Text mining | Künstliche Intelligenz | Artificial intelligence | Data Mining | Data mining | Social Web | Social web | Text |
-
Sentiment recognition in customer reviews using deep learning
Jain, Vinay Kumar, (2018)
-
Alamoudi, Eman Saeed, (2021)
-
Analysing customers reactions on social media promotional campaigns : a text-mining approach
Saxena, Anant, (2018)
- More ...
-
Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania, (2020)
-
Ordenes, Francisco Villarroel, (2017)
-
Analyzing customer experience feedback using text mining : a linguistics-based approach
Ordenes, Francisco Villarroel, (2014)
- More ...