Make-or-buy-Entscheidungen im Marketing : neue Institutionenlehre und Distributionspolitik
Marc Fischer
| Year of publication: |
1993
|
|---|---|
| Authors: | Fischer, Marc |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | ESCADA AG | Vertriebsweg | Distribution channel | Make-or- Buy-Entscheidung | Make-or-buy decision | Neue Institutionenökonomik | New institutional economics | Theorie | Theory | Bekleidungsindustrie | Clothing industry | Deutschland | Germany | Marketing | Make or buy | Institutionenökonomie | Distributionslogistik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 327 S. graph. Darst. |
|---|---|
| Series: | Neue betriebswirtschaftliche Forschung : Nbf. - Wiesbaden : Gabler, ISSN 0175-8802, ZDB-ID 552571-8. - Vol. 119 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Frankfurt (Main), Univ., Diss., 1992 |
| Notes: | Literaturverz. S. 283 - 324 |
| ISBN: | 3-409-13675-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013354072