Management von Handelsunternehmen in einer digitalen Zukunft
Year of publication: |
[2018]
|
---|---|
Authors: | Swoboda, Bernhard |
Published in: |
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag. - Wiesbaden : Springer Gabler, ISBN 978-3-658-18537-4. - 2018, p. 219-237
|
Subject: | Multikanalvertrieb | Multichannel strategy | Lieferkette | Supply chain | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Einzelhandel | Retail trade | Deutschland | Germany |
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