Manager's intentions toward entering into strategic marketing alliances: an empirical investigation
Year of publication: |
2012
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Authors: | Cavazos, Carmina ; Varadarajan, Rajan |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 20.2012, 7 (1.12.), p. 571-588
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