Managing and leveraging poverty : implications for teaching international business
Year of publication: |
2010
|
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Authors: | Roy, Abhijit ; Roy, Mousumi |
Published in: |
Journal of teaching in international business. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-5930, ZDB-ID 1075237-7. - Vol. 21.2010, 1, p. 4-26
|
Subject: | Internationale Betriebswirtschaftslehre | International business research | Wirtschaftspädagogik | Business and economics education | Armut | Poverty | Marktsegmentierung | Market segmentation | Sozialwirtschaft | Social economy |
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