Managing brands and customer engagement in online brand communities
Year of publication: |
2013
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Authors: | Wirtz, Jochen ; Ambtman, Anouk den ; Bloemer, Josée ; Horváth, Csilla ; Ramaseshan, B. ; Klundert, Joris van de ; Canli, Zeynep Gurhan ; Kandampully, Jay |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 24.2013, 3 (14.6.), p. 223-244
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