Managing status : how luxury brands shape class subjectivities in the service encounter
Year of publication: |
September 2017
|
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Authors: | Dion, Delphine ; Borraz, Stéphane |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 5, p. 67-85
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Subject: | status | service encounter | luxury brand | social class | customer experience | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Soziale Schicht | Social class | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Sozialer Status | Social status |
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