Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Year of publication: |
2014
|
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Authors: | Mathews-Lefebvre, Mathews ; Valette-Florence, Pierre |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 3, p. 236-253
|
Subject: | manufacturer brand | quality | purchase intention | perceivecd brand value | brand sensitivity | involvement | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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