Marken im Szenesport : die Rolle und Strategien kommerzieller Akteure
Cyrill Spale
| Year of publication: |
2015
|
|---|---|
| Authors: | Spale, Cyrill |
| Publisher: |
Wiesbaden : Springer VS |
| Subject: | Wintersport | Winter sports | Markenführung | Brand management | Sponsoring | Sponsorship | Soziales Netzwerk | Social network | Lebensstil | Lifestyle | Ethnologie | Ethnology | Vergleich | Comparison | Schweiz | Switzerland | Neuseeland | New Zealand | Trendsport | Snowboarding | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 258 S. Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bern, Univ., Diss., 2013 |
| ISBN: | 3-658-08449-9 ; 978-3-658-08449-3 ; 978-3-658-08450-9 |
| Classification: | Sportsoziologie, Sportpsychologie ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010493103