Markenmythos : Verkörperung eines attraktiven Wertesystems
Wolf-Bertram von Bismarck; Stefan Baumann
| Year of publication: |
1995
|
|---|---|
| Authors: | Bismarck, Wolf-Bertram von |
| Other Persons: | Baumann, Stefan (contributor) |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Markenartikel | Brand | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Schätzung | Estimation | Deutschland | Germany | Theorie | Theory | Markenimage | Wertordnung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 228 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl. Diplomarbeit |
| Notes: | Literaturverz. S. [197] - 214 brosch. : ca. DM 69.00 (freier Pr.) |
| ISBN: | 3-631-49207-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012699568