Markenpolitik im Rahmen von Mergers and Aquisitions
Patrick Wendt
| Year of publication: |
2003
|
|---|---|
| Authors: | Wendt, Patrick |
| Publisher: |
München : FGM-Verl. |
| Subject: | Übernahme | Takeover | Markenführung | Brand management | Theorie | Theory | Mergers and Acquisitions | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 95 S graph. Darst 21 cm |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. Bd. 138 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 85 - 95 |
| ISBN: | 3-934491-25-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003075526