Markenpolitik im schienengebundenen Personenverkehr : eine qualitative Untersuchung aus der Perspektive des Unternehmens Thalys International SCRL
Year of publication: |
2014
|
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Authors: | Klein, Tobias |
Publisher: |
Hamburg : disserta Verlag |
Subject: | Schienenpersonenverkehr | Passenger rail transport | Dienstleistungsmarketing | Services marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Belgien | Belgium | Frankreich | France | Niederlande | Netherlands |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 498 Seiten Illustrationen 220 mm x 155 mm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudie ; Case study |
Language: | German |
Notes: | 201410 |
ISBN: | 978-3-95425-742-3 ; 3-95425-742-4 ; 978-3-95425-743-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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