Market Mavens : Model Building for Measuring Consumer Expert Knowledge

It has proven difficult to define the concept of market mavens in a non-circular and meaningful manner. By contrast to behavioral models, it is here re-conceptualized as essentially relying on expert knowledge. The model builds on special skills in comprehension and makes self-reflectiveness in consumer knowledge the key defining criterion

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Year of publication:	2010
Authors:	Grassl, Wolfgang
Other Persons:	Harris, James E. (contributor)
Publisher:	[2010]: [S.l.] : SSRN

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Extent:	1 Online-Ressource (6 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Marketing Management Association, MBAA Conference, Chicago, March 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 16, 2010 erstellt
Classification:	M31 - Marketing
Source:	ECONIS - Online Catalogue of the ZBW

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