Market orientation, technology orientation and product innovation success : insights from CoPS
Year of publication: |
2014
|
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Authors: | Liu, Jing ; Su, Jingqin |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 18.2014, 4, p. 1-25
|
Subject: | Market orientation | technology orientation | product innovation | complex product and systems | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Innovation | Innovationsmanagement | Innovation management | Technischer Fortschritt | Technological change |
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