Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Year of publication: |
2009
|
---|---|
Authors: | Garrett, Robert P. ; Covin, Jeffrey G. ; Slevin, Dennis P. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 8, p. 782-788
|
Subject: | Führungskräfte | Managers | Marketing | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management |
-
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
Kumar, Nirmalya, (2004)
-
Klaus, Philipp, (2014)
-
Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul, (2014)
- More ...
-
Garrett, Robert P., (2009)
-
Garrett, Robert P., (2009)
-
Garrett, Robert P., (2009)
- More ...