Marketing : a relationship perspective
by Prof. Svend Hollensen (Ph.D., University of Southern Denmark) and Prof. Marc Oliver Opresnik (Ph.D., Luebeck University of Applied Sciences)
| Year of publication: |
[2015] ; Second edition
|
|---|---|
| Authors: | Hollensen, Svend ; Opresnik, Marc Oliver |
| Publisher: |
München : Verlag Franz Vahlen |
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Welt | World | Unternehmen | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 502 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 479-495 |
| ISBN: | 3-8006-4928-4 ; 978-3-8006-4928-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526429