Marketing activity, blogging and sales
Year of publication: |
2012
|
---|---|
Authors: | Ōnishi, Hiroshi ; Manchanda, Puneet |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 3, p. 221-234
|
Subject: | Fernsehwerbung | Television advertising | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Werbewirkung | Advertising effects | Vergleich | Comparison | Modellierung | Scientific modelling | Text | Japan |
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