Marketing agency - client relationships : towards a research agenda
Year of publication: |
2017
|
---|---|
Authors: | Keegan, Brendan James ; Rowley, Jennifer ; Tonge, Jane |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 7/8, p. 1197-1223
|
Subject: | Relationship Marketing | Marketing management | Co-creation | Advertising Agencies | Beziehungsmarketing | Relationship marketing | Werbewirtschaft | Advertising industry | Marketingmanagement | Marketingtheorie | Marketing theory | Marketing | Lieferantenmanagement | Supplier relationship management | Prinzipal-Agent-Theorie | Agency theory |
-
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen, (2019)
-
Trihatmoko, R. Agus, (2019)
-
Katsonis, Nikolaos, (2019)
- More ...
-
Evaluation and decision making in social media marketing
Keegan, Brendan James, (2017)
-
A review of small business literature
Tonge, Jane, (2001)
-
Tonge, Jane, (2001)
- More ...