Marketing and supply chain coordination and intelligence quality : a product innovation performance perspective
Year of publication: |
2019
|
---|---|
Authors: | Mostaghel, Rana ; Oghazi, Pejvak ; Patel, Pankaj C. ; Parida, Vinit ; Hultman, Magnus |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 597-606
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Subject: | Market intelligence quality | Supply-chain | Coordination | Sweden | Schweden | Lieferkette | Supply chain | Qualitätsmanagement | Quality management | Innovation | Produktqualität | Product quality | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
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