Marketing and the consumer movement
ed.: Jeremy Mitchell
| Year of publication: |
[1978]
|
|---|---|
| Other Persons: | Mitchell, Jeremy (ed.) |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Absatz | Verbraucherverband | Verbraucherschutz | Großbritannien | Verbraucherberatung | Consumer advice | Marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Consumer protection |
| Extent: | XIII, 299 S graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Enthält Aufsätze Literaturverz. S. 276 - 290 The genesis of the book was a series of six special supplements to the periodical Marketing, issued between October 1975 and August 1976. The series was spons. jointly by the Office of Fair Trading and the Institute of Marketing |
| ISBN: | 0-07-084514-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000054952