Marketing and the cultural production of celebrity in the era of media convergence
Year of publication: |
2015
|
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Authors: | Hackley, Christopher E. ; Tiwsakul, Amy Rungpaka |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 5/6, p. 461-477
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Subject: | celebrity | endorsement | convergence | branding | social media | Celebrity-Werbung | Celebrity endorsement | Social Web | Social web | Markenführung | Brand management | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Wirtschaftliche Konvergenz | Economic convergence | Mediensektor | Media industries |
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