Marketing and the new materialism
Year of publication: |
2014
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Authors: | Scott, Kristin ; Martin, Diane M. ; Schouten, John W. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 3, p. 282-290
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Subject: | materialism | materiality | natural sciences | sustainability | sustainable marketing | macromarketing | Marketing | Nachhaltige Entwicklung | Sustainable development | Stoffstrommanagement | Material flow management | Materialismus | Materialism | Nachhaltigkeit | Sustainability |
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