Marketing at the confluence between entertainment and analytics ; Volume 2
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Rossi, Patricia (ed.) |
| Institutions: | World Marketing Congress <19., 2016, Paris> |
| Published in: | |
| Publisher: |
Cham : Springer International Publishing |
| Subject: | Marketing | Marktforschung | Market research | Trend | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xliv, Seite 801-1595 Illustrationen |
|---|---|
| Series: | |
| Conferences: | World Marketing Congress ; 19 (Paris) : 2016 WMC ; 19 (Paris) : 2016 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Conference proceedings |
| Language: | English |
| Notes: | Enthält zahlreiche Beiträge |
| ISBN: | 978-3-319-47330-7 ; 978-3-319-47330-7 ; 978-3-319-47331-4 |
| Other identifiers: | 10.1007/978-3-319-47331-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011660718