Marketing capabilities, institutional development, and the performance of emerging market firms : a multinational study
Year of publication: |
2013
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Authors: | Wu, Jie |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 1, p. 36-45
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Subject: | marketing capabilities | performance | institutions | economic growth | legislative systems | individualism | emerging markets | Schwellenländer | Emerging economies | Unternehmenserfolg | Firm performance | Institutionelle Infrastruktur | Institutional infrastructure | Wirtschaftswachstum | Economic growth | Multinationales Unternehmen | Transnational corporation | China | Internationales Marketing | International marketing | Institutionenökonomik | Institutional economics |
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