Marketing channel attribution modelling : Markov chain analysis
Year of publication: |
2020
|
---|---|
Authors: | Mehta, Kunal ; Singhal, Ekta |
Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 21.2020, 1, p. 63-77
|
Subject: | marketing strategies | marketing channel | digital platform | channel attribution model | Markov analysis | web analytics | Markov-Kette | Markov chain | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform |
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