Marketing competences and strategic flexibility in China
Yonggui Wang and Richard Li-Hua
| Year of publication: |
2007
|
|---|---|
| Authors: | Wang, Yonggui |
| Other Persons: | Li-Hua, Richard (contributor) |
| Publisher: |
Basingstoke, Hampshire [u.a.] : Palgrave Macmillan |
| Subject: | Marketing | Unternehmenskultur | Corporate culture | Strategisches Management | Strategic management | China |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XVI, 261 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references and index Philosophical notion and framework of the book -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- Conversation with senior Chinese business executives -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and core competence |
| ISBN: | 0-230-01350-3 ; 978-0-230-01350-6 |
| Classification: | Wirtschaftsentwicklung, Wirtschaftsstruktur: Allgemeines ; Marketing ; Wettbewerb |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003348524