Marketing determinants of innovation ambidexterity in small and medium‐sized manufacturers
Year of publication: |
2022
|
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Authors: | Kowalik, Izabela ; Pleśniak, Agnieszka |
Published in: |
Entrepreneurial business and economics review : EBER. - Kraków : [Verlag nicht ermittelbar], ISSN 2353-8821, ZDB-ID 2776188-5. - Vol. 10.2022, 2, p. 163-185
|
Subject: | ambidextrous innovation | determinants | entrepreneurial marketing | SME | comparative study | KMU | Innovation | Organisationale Ambidextrie | Ambidextrous organization | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Marketing | Industrie | Manufacturing industries |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.15678/EBER.2022.100210 [DOI] |
Classification: | L26 - Entrepreneurship ; M31 - Marketing ; O31 - Innovation and Invention: Processes and Incentives |
Source: | ECONIS - Online Catalogue of the ZBW |
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