Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach
Year of publication: |
2022
|
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Authors: | Smith, Trevor A. |
Publisher: |
2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan |
Subject: | marketing efficiency | marketing accountability | MASB | Marketing Accountability Standards Board | small and medium-sized enterprises | digital marketing | advertising | promotion | Marketing | KMU | SME | Werbung | Advertising | Online-Marketing | Internet marketing | Rechnungswesen | Accounting |
Extent: | 1 Online-Ressource (XIX, 205 p. 12 illus.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-031-09861-1 ; 978-3-031-09860-4 ; 978-3-031-09862-8 ; 978-3-031-13399-2 |
Other identifiers: | 10.1007/978-3-031-09861-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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