Marketing : eine Einführung in die marktorientierte Unternehmensführung
Rainer Olbrich
| Year of publication: |
c 2001
|
|---|---|
| Authors: | Olbrich, Rainer |
| Publisher: |
Berlin : Springer |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [digitale-objekte.hbz-nrw.de] |
| Extent: | XVIII, 307 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | German |
| Notes: | Literaturverz. S. [231] - 240 |
| ISBN: | 3-540-67881-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001513268