Marketing : Grundlagen für Studium und Praxis
Manfred Bruhn
| Year of publication: |
2001 ; 5., überarb. Aufl.
|
|---|---|
| Authors: | Bruhn, Manfred |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 331 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 307 - 318 |
| ISBN: | 3-409-53646-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001537134