Marketing in the flourishing society megatrend
Year of publication: |
2013
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Authors: | Varey, Richard J. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 33.2013, 4, p. 354-368
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Subject: | post-industrial business | future of marketing | provisioning | corporate sustainability | megatrend | macromarketing | Marketing | Sozialer Wandel | Social change | Welt | World | Nachhaltige Entwicklung | Sustainable development | Marketingtheorie | Marketing theory | Corporate Social Responsibility | Corporate social responsibility |
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