Marketing information systems : creating competitive advantage in the information age
Year of publication: |
1996
|
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Authors: | Marshall, Kimball P. |
Publisher: |
Danvers, Mass. [u.a.] : Boyd & Fraser |
Subject: | Marketing | Entscheidungsunterstützungssystem | Künstliche Intelligenz | Marketinginformationssystem |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Intelligent support systems for marketing decisions
Matsatsinis, Nikolaos F., (2003)
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Regionale Marketingbudgetierung : Ansätze zur Entscheidungsunterstützung
Meyer, Matthias, (1999)
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Marketing Intelligence : Wissen als Entscheidungsgrundlage im Marketing
Göb, Julika, (2010)
- More ...
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APL Applications To Social Science Research
Marshall, Kimball P., (1978)
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Wellness marketing in the corporate context
Bontrager, Faith, (2020)
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Marshall, Kimball P., (2005)
- More ...