Marketing is all about taking money from customers (an application of Tobit model)
Year of publication: |
2011
|
---|---|
Authors: | Hasan, Syed Akif ; Subhani, Muhammad Imtiaz ; Osman, Ms. Amber |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Marketing Strategies | Sales | Customer Relationship | Marketing | Revenue | Tobit Model |
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