Marketing learning by exporting : how export-induced marketing expenditures improve firm performance
Year of publication: |
2022
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Authors: | Golovko, Elena ; Lopes Bento, Cindy ; Sofka, Wolfgang |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 194-207
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Subject: | Exports | Learning-by-exporting | Learning-by-exporting in marketing | Productivity | Produktivität | Export | Unternehmenserfolg | Firm performance | Lernprozess | Learning process | Exportwirtschaft | Export sector | Internationales Marketing | International marketing | Schätzung | Estimation | Außenhandelssektor | Foreign trade sector |
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