Marketing management : knowledge and skills
J. Paul Peter ; James H. Donnelly
| Authors: | Peter, Jerome Paul ; Donnelly, James Howard |
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| Publisher: |
Boston, Mass. [u.a.] : Irwin McGraw-Hill |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 876 S. : Ill., graph. Darst. |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-231557-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004596222