Marketing management
Year of publication: |
2010
|
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Authors: | Marshall, Greg W. ; Johnston, Mark W. |
Publisher: |
Boston [u.a.] : McGraw-Hill |
Subject: | Marketingmanagement | Marketing | Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Fritz, Wolfgang, (1992)
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Abschied vom Marketing : Interfusion statt Marketing
Gerken, Gerd, (1990)
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Marketing und Vertrieb : Fundamente für die marktorientierte Unternehmensführung
Winkelmann, Peter, (1999)
- More ...
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Contemporary selling : building relationships, creating value
Johnston, Mark W., (2016)
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Sales force management : leadership, innovation, technology
Johnston, Mark W., (2016)
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A new direction for sales ethics research : the sales ethics subculture
Ferrell, Odies C., (2019)
- More ...